Glossary
The words outbound hides behind.
Lead generation has a lot of jargon, and most of it is simpler than it sounds. Here's plain-English for every term we use across the site — and how we actually handle each one.
- Bounce rate
- The share of emails that don’t deliver — the address is wrong, dead or never existed. It matters beyond the wasted message: mailbox providers read a high bounce rate as a signal that the sender is working from a bad list, and quietly send more of that sender’s mail to spam. It’s the main reason we verify every address before it’s used.
- Cold email
- An email to a business contact you’ve had no prior contact with, sent to start a conversation. Done properly it names who’s sending it and offers a working unsubscribe — which is what separates it from spam. loopwyn sends cold email only on a dedicated sending domain, never on your main one, and only to verified addresses.
- Data controller / data processor
- Two roles from data-protection law. The controller decides who is contacted and why; the processor does the work under the controller’s instructions. For the outreach we prepare on your behalf, you are the controller and we are the processor — which is why external clients sign a DPA. The split is set out on the security page.
- Decision-maker
- The person who can actually act on what you sell — usually the owner, a director, or the head of the team that lives with the problem, rather than a generic
info@inbox. loopwyn identifies a named one per company; if it can’t find a real person with a title, the company doesn’t enter your queue. More on that in how it works. - Deliverability
- Whether your mail lands in the inbox rather than spam. It’s earned, not given: it depends on the sending domain’s reputation, its authentication, how clean the list is, and what the messages say. Protecting it is the reason we keep cold email on a separate domain and verify before sending.
- Data Processing Addendum(DPA)
- The contract between a controller and processor that governs how data is handled: what it’s used for, how it’s secured, who the sub-processors are, how long it’s kept and what happens on a breach. Every external loopwyn client signs one before any data is processed. See the DPA and security page.
- Enrichment
- Turning a bare name into something you can act on: what the company does, its size and location, the right person’s role, a likely email. loopwyn does this by reading public sources and the company’s own site — the same pages a prospective customer would — and summarising why the company fits. The sources are listed on where our data comes from.
- Human-in-the-loop
- A workflow where the software prepares the work and a person makes the final call, rather than acting on its own. It’s the whole design of loopwyn: we draft the message and queue it; someone on your team reads it and sends it from their own account. We never auto-send on WhatsApp or LinkedIn — see how it works.
- Ideal customer profile(ICP)
- A written description of who you’re actually trying to reach: sector, company size, geography, the buyer’s role, and the signals that mark a good fit (and the ones that disqualify). It’s the single most important input to outbound — everything is scored against it. loopwyn agrees yours with you during onboarding and it stays a document you own.
- Opt-out / suppression
- A standing record that someone has asked not to be contacted. One opt-out, on any channel, and that person is never approached again — by anyone, on any run. It’s the one thing we keep permanently, because a suppression list is the only way to guarantee a request to be left alone is honoured for good.
- Personalisation at volume
- Making every message specific to the company it’s going to, while still reaching many prospects. It’s the part of outbound that’s genuinely hard — anything that reads like a template gets treated like one — and it’s why loopwyn drafts a message per lead that references what that company actually does, rather than one template blasted at everyone.
- Sending domain
- The domain your email goes out from. For cold outreach it should be a separate domain from the one your invoices, receipts and product email use — deliberately never a subdomain of your main site — so that outreach can’t harm the deliverability your business relies on. On plans that include cold email, loopwyn registers and warms one for you.
- Sub-processor
- A third party we rely on to run the service — hosting, email infrastructure, the AI that drafts messages. Each one that touches your data is named by category on the security page, with the current list annexed to your DPA, and you’re told before a new one is added.
- Unsubscribe
- A working way for a recipient to stop your emails — required on legitimate cold email, and honoured, not decorative. An unsubscribe feeds straight into suppression, so the person is never contacted again. Every cold email loopwyn sends carries one.
- Verified email
- An address that’s been checked to confirm it actually accepts mail, before anything is sent — as opposed to a guessed or bought address that may bounce. It protects the recipient from a misdirected message and your domain from the reputational cost of bouncing. loopwyn verifies before an address is queued; on the free trial you see a likely email marked unverified. Details on how it works.
- Domain warm-up
- Building a new sending domain’s reputation slowly — a small, rising volume of mail over a few weeks — so mailbox providers learn to trust it before it carries real outreach. Skip it and even good mail lands in spam. It’s why cold email on a new domain takes two to three weeks to start properly, which we handle during onboarding.
Enough theory.
Tell us who you sell to and we'll show you what a prepared lead from your market actually looks like.
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